Library Promotion Practices and Marketing of Library Services: A Role of Library Professionals

Marketing of products in industries is very much essential to increase sale and consequently to gain the profit, however in academic environment like university and colleges promotion and marketing of library and information sector is required to aware the library services. This paper enumerates the concept of library promotion and marketing of library services. Academic libraries are having all type of collections. To promote the collection in use it is necessary to market library products. This paper suggests practical solutions, ways and means of marketing the library services.