Natural Environment as a Strategic Issue for Firms: Theoretical Perspectives

Today, natural environment is one of the basic elements of the business life. Firms should be sensitive to environment, so they should protect it, and use it productively. Environmental action is one of the most rational behaviours of firms, in terms of increasing efficiency, protecting nature, securing future, and sustainability. Corporate environmentalism is also essential for firms to gain consumer appreciate and support that will increase sales of goods or services. Image as a key element of high competitive business life depends on both the quality of goods or services, and the social responsibility activities which the firm implements affects the preference and demands of consumers. Environmentalist action in terms of obeying rules of related law will make it easier to set up good relations with governments. Policy is also important to take general government support. Environmental policies are an important part of organizational strategy. This study aims to evaluate natural environmental policies of businesses in terms of gathering together views from the literature.