The Effects of Individual Creativity and Organizational Climate on Firm Innovativeness

Creativity and innovativeness are recognized as critical competencies for 21st-century organizations, to lead or adapt to change. The aim of this study is to empirically reveal the interrelationships among individual creativity, creative climate and firm innovativeness. Data obtained from 181 employees from 48 manufacturing firms in Kocaeli- Turkey were used to examine the hypothesized relationships among study variables. Data is submitted to regression, correlation reliability and factor analyses using SPSS 13.0. The results showed that even both individual creativity and creative climate have positive effects on firm innovation; the effect of individual creativity is shadowed by the climate when their effects are tested in a holistic manner. These findings emphasized the importance of creative climate that encourages employees for creativity in order to increase the firm innovativeness.