Features of Innovative Applications in the Service Industry and Exploration of their Effect on Firm Efficiency

In today's economic and global environment, it has become imperative for organizations to compete and keep pace to the changing needs of customers. Enhancing the innovative ability, preserving a sustainable growth, and increasing profitability play a vital role for organizations. One of the best ways to illustrate innovation is to consider examples where strategy, innovation, growth and internationalization effectively coexist. Turkish Airlines case of Turkey is suggested to be an example to illustrate innovation, to analyze the structure elements and the effects of it on growth for the service industry. The purpose of this study is to investigate and evaluate the innovation practices of Turkish Airlines and its effect on growth. After elaboration of the innovative developments of Turkish Airlines within the framework of four classifications of Oslo Manual (2005), the financial data related with growth is evaluated, taking into consideration pre and post innovative activities.