Corporate Values on Strategic Planning Process: A Research about the Universities in Turkey

Values are the organization-specific features determining the way of thinking, behaviors and responses to the events. Corporate values are the criteria which determine the boundaries on actions and decisions. At the same time, corporate values represent the quality of products and services, company performance, organizational behavior and corporate identity. This study is about whether the managers use the concept of strategic value during the strategic management process. Therefore, websites of the universities related with Higher Education Council have been analyzed. The relationship between public universities and the private universities in terms of the corporate values has been taken into consideration. As a result of the analysis of the websites and through the method of content analysis, the study has been carried out by reaching to the fact that 39% of private universities and 79% of public universities have corporate values.