Perceiving the Aesthetic Value of the Rural Landscape Through Valid Indicators

The assessment of authentic beauty of rural landscape requires valid indicators of visual aesthetic to attain this, the paper aimed at produces valid indicators that considered perception and preference of experts and stakeholders with the application of theory driven indicator. The driven indicators are tested through a systematic approach by using Research Model Analysis to authenticate its veracity. The design, stratification and administration of questionnaire with special reference to demographic factors were based on the 5 photographs taken in selected rural area for both 126 stakeholders and 51 expert using Different Item Functioning analysis. The findings identify Complexity as the valid indicator that agreed by both groups.