Responsiveness of Smart Card in Restaurants: Factor Analysis Approach

The range of payment products and services in the market are expanding in response to advances and support of creative technologies. In this respect, this study extends the Technology Acceptance Model (TAM) to examine customer responsiveness towards the actual usage of Malaysia's “Touch ‘n Go” smart card amongst restaurant customers. Factor analysis using Principal Axis Factoring (PAF) extraction method and oblique rotation conducted to confirm the factor structure and unidimensionality of the constructs. The reliability analysis and constructs correlation performed to provide evidence in constructing the validity. Results revealed that two factors extracted from the three core determinants of customer responsiveness. Dimensions such as Awareness, Brand Image, Attitude and Post Purchase Behavior of the smart card remain as there are some items removed due to insignificant factor loadings. Replication of this factor analysis through further research is significant to customize the research framework.