Perceived Destination Competitiveness of Langkawi Island, Malaysia: A preliminary finding

Destination competitiveness has continuous critical issue in today's increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences competition and competitiveness in the tourism destination. However, limited research has been undertaken to examine destination competitiveness from the tourists’ perspective. In order to fill up the literature gap, a pilot test being employ with sample population 100 tourist's to Langkawi Island, conducted in early 2013. These usable questionnaires were utilized in the data analysis of the study and SPSS is used. These preliminary results indicated that the Key success factors and Perceived destination competitiveness are significant and has influences between these two major constructs and also have influence on travel behavioral intention to Langkawi Island