Information Gathering in Greek Tourism Entrepreneurship

What really makes a country a desirable destination? What gives a country a competitive advantage in tourism? Is it perhaps the landscape, the sea, the climate, the people, the tourism infrastructure? All answers are valid in Greece's case, but the real question is whether the country's tourism sector and hotels in particular, have really succeeded in transforming all the aforementioned elements into a business strategic advantage. The process of gathering information, either by analyzing the competitors’ strategies and practices or by adopting systems that measure and analyze customers’ needs and habits, is of major importance for every enterprise. Is this, however, a pattern followed by the Greek hotel industry or does its behavior dangerously diverges from this norm? This paper provides answers to the above questions, revealing the peculiar aspects of Greek tourism entrepreneurship.