Shopping Behavior of Indonesian Consumer Towards Imported Products

The objective of this study is to prepare a model of consumer shopping behavior towards imported products. Compared with the models available, the model made here is based on antecedents of customer loyalty. Questionnaire method is used as research instrument to capture the shopping behavior of Indonesian consumers towards Chinese products, particularly electronics. The conclusion follows that there is not direct influence of satisfaction on trust, but there exists influence of country of origin on word of mouth, and that trust highly influences the loyalty.