| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1118265 | Procedia - Social and Behavioral Sciences | 2013 | 5 Pages |
The Iranian Business English learner community entails employees whose English proficiency is unsatisfactory. However, one of the major requirements for promotion is qualification in General Business English Skills. Therefore, Iranian Business English instructors are expected to seek, develop and/or employ instructional methodologies which on the one hand, are appealing, practical, time saving, cost effective, and learner friendly, engaging participants in the learning process. Thus, upon the request of an automotive part supplier (SAPco), the present 5-year Business English project has been developed and piloted through the application of technology and Computer Assisted Language Learning (CALL) to train 1500 staff in general Business English skills. The project has been certified as an innovative teaching methodology in the automotive industry in Iran.
