Persuasive Elements in Online Direct Response Sales Letters

The internet offers relatively easy and affordable avenues for individuals to enter the entrepreneurship world as SoHo practitioners. One of the more popular SoHo endeavours on the internet is by becoming an infopreneur, or a seller of digital information products through online sales letters. The success of online sales letters to garner sales depends heavily on how credible and persuasive they are. This preliminary study aims to firstly identify some successful online sales letters and then to analyse them in order to find out their persuasive features. They will be further analysed to gauge their conformance to web credibility guidelines.