Moral and Ethical Conceptions of Entrepreneurs: Cross-cultural Aspects

With globalization and free competition, entrepreneurship requires its subjects to develop specific personality traits, providing proactive life stance in society. Ethical Psychology, applied to entrepreneurship can provide practical guidance for solving business problems. The current understanding of the phenomenon of entrepreneurship, based on humanistic views, sees it as a wide range of ways of self-realization, and not just profit. In the study we conducted cross-cultural analysis of the features of moral choice, values of entrepreneurs on Russian, Italian and Brazilian sample. The data obtained shows the similarity between the groups in the orientation of the values of growth and change, as well as the propensity to take responsibility for their choices.