Evaluation of Staff Attitudes Related to Innovation Management: An Empirical Study in a Service Sector in Turkey

Entrepreneurship is the concept used to describe the entrepreneurial orientation and activities inside existing organization and it is overemphasized management field in the recent years. As in all highly competitive sectors, entrepreneurship has begun to be seen as an important tool or method with the increasing competition as well as in the service sector.Organizations have to take action proactively, to exhibit competitive aggressiveness, to take a risk and to be innovative in terms of product, market and technology in order to create a competitive edge, to maintain a competitive advantage and even to survive. The aim of this study is evaluation the staff's attitude in the banking sector, to what extent the issue of entrepreneurship. In addition, investigate the entrepreneurship attitudes of staff in terms of demographic characteristics. In the study among the branches of the banks operating in Denizli, we have interviewed 7 of them and the survey reached a total of 60.Results of research findings to demographic group's features are compared dimensions of entrepreneurship. Consequently, organizations are survived to compete with their well-trained entrepreneurship employees who have learning culture, and help organizations to use existing intellectual potential most effectively.