Creativity, Innovation and Development of Novel Products in Cooperative Sector in Thailand

The cooperative (Co-op) sector is a primary producer of materials in the long chain of supplies from other private sectors, and it plays a key role as a central bone in an agricultural based country as Thailand. Therefore, the low price, high cost of post- harvesting, transportation and easy to damage raw materials provided by the Co-Op are big issues. To address this, the novel product development is alternatively channeled to enhance the competitiveness with high-end or premium products using creative thinking and premium quality raw material from organic farming system. From the results, the novel products namely “Aon-Wan”, “Thayana Gold”, “Nara Goat Milk” and “Palm Sweezz” are generated from Hom-Cholasit rice by Pakhai Co- Op, Organic farming banana powder by Thayang Co-Op, Goat milk powder by Goat Culture Naratiwat Co-Op and Palm sugar powder by Singha Nakhon Co-Op, respectively. The novel products with premium grade have already launched to the national and international markets.