| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1119712 | Procedia - Social and Behavioral Sciences | 2012 | 5 Pages |
Abstract
The effects and consequences of the demographic development are already longer topics in our society.Elderly people participate more and more in the market and changing it authoritative.Tricky marketing experts are creating an new potential audience, the so-called “Best Agers”.
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Social Sciences and Humanities
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Arts and Humanities (General)
