Effect of Novak Colorful Concept Map with Digital Teaching Materials on Student Academic Achievement

This study explores whether the Novak colorful concept map with digital teaching materials can enhance student academic achievement in learning Advanced Accounting. Four different teaching materials included conventional digital teaching materials (CDMs), Novak monotonic concept maps digital teaching materials (MCMDMs), hierarchical Novak colorful concept maps digital teaching materials (hierarchical CCMDMs) and clustered CCMDMs. Three major results were found in this study. First, the MCMDMs and CCMDMs can significantly improve student achievement than CDMs. Second, CCMDMs can significantly improve student long-term memory than MCMDMs and CDMs. Third, no significant differences exist in student achievement by using different coloring methods.