Persuasion in the Context of the Efficient Didactic Communication

The didactic communication is approached as an educational intervention with both cognitive and emotional influences of the teacher on student's personality and psychological processes. The increasing of the efficiency of didactic communication requires the necessity to take into account all factors and mechanisms through which persuasion is induced, distributed, used and controlled for the purpose to influence the students’ behaviours and attitudes in teaching-learning activity. This paper is focused on identifying the various types of internal-psychological and external-situational mechanisms which produce the persuasion in the didactic communication and on the analysis of the ways in which could be improved the efficiency of the didactic discourse in educational context.