| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1120861 | Procedia - Social and Behavioral Sciences | 2012 | 6 Pages |
Abstract
This study aims to use the fuzzy cognitive map (FCM) to identify the decision factors most relevant in increasing repurchase rate for a full-service restaurant. FCM knowledge causality based on Structural Equation Model is represented by adjacency matrix where the enhancement certain factors affect other factors. To provide restaurant operators obtains the optimal solutions for activating the customer retention program.
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