| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1120882 | Procedia - Social and Behavioral Sciences | 2012 | 6 Pages |
Abstract
The significance of retail industry could be shown from its percentage contribution to the Malaysian GDP. A proper deployment of KM had been found to improve financial competitiveness, operational efficiency and increased market share. It is in this context, that this paper is set with a purpose to identify an effective KM strategy for the Malaysian modern retail chains. The paper reveals two types of KM's strategies commonly practiced in organizations namely: codification and personalisation strategies. The IT is proposed as a platform to integrate both strategies.
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Arts and Humanities (General)
