Spirituality, Self Transcendence, and Green Purchase Intention in College Students

This study investigated the influence of spirituality and self transcendence on green purchase intention. The sample was undergraduate students of Tarumanagara University. Using regression analysis, this study found that spirituality and self transcendence significantly influenced green purchase intention. Therefore, this study supports the idea that spirituality and self transcendence should correspond to a stronger desire to consume pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing green marketing strategies.