Factors Determining Green Companies Performance in Indonesia: A Conceptual Model

Green product companies have great potential to be developed in the future. The negative impact of non-green product has been considerable significant in human life. Although consumption of green product, especially green food, tends to increase, but green behavior is difficult to predict. Therefore, green companies could not only lean on “green” attribute to win market competition. This paper will describe a conceptual model showing several factors that important in influencing green companies’ performance based on former empirical research and literature review. Two external factors and two internal factors are identified as two factors that should be prioritized by green companies in order to win market competition.