The Study of Graphic Design Encoding Based on Knowledge Coupling

Graphic design is an information encoding process, the key of success or failure of graphic design due to the efficiency of information communication, namely information encoding quality. This paper put forward the concept of knowledge coupling from the cognitive perspective, and points out that realize the couple of brain's knowledge and external knowledge (namely the matching of implicit knowledge and explicit knowledge) is a effective method which can realize the effective information transfer(namely ideal communication). Finally, the paper proved that there is the relationship of knowledge coupling in the successful graphic designwork through analyzing the logo design case.