The Relationship between Users Cognitive Style and Information Seeking Behavior among Postgraduate Engineering Students

An important issue that absorbs many attentions is studying the users’ required information and their pattern of dynamic interaction with online search. The aim of this study is to identify the relationship between users’ cognitive style and information seeking. It is to enhance the quality of information presentation and users’ interactions in the Web by adapting their preferences and specific needs. This paper specifically focuses on the use of the Internet by postgraduate engineering students. The sample of this study consists of 50 postgraduate engineering students from the Faculty of Computer Science and Information System in Universiti Teknologi Malaysia. The findings of this study reveal the linear relationship between users’ cognitive styles and information seeking.