(No) Competitiveness and Sustainable Development of Serbian Tourism

Transition in Serbia started in 2000 and is still in progress. Achieved reforms in economic development has influenced the change of economic structure in favor of service sector, which has the largest sectoral participation in the creation of gross domestic product. Tourism has an important place within the service sector, and has always represented a great opportunity for development of Serbia. Though, in recent decades tourism development in Serbia has not attached great importance, which resulted in low competitiveness of Serbian tourism in the international market. The aim of this paper is to analyze trends in the tourism of Serbia since 2000, to indicate on the competitive position of Serbian tourism in the world, as well as on the necessity of improving the development of tourism in order to develop on a sustainable basis.