The Relationship between People and Urban Screen in an Urban Space

New media urban screens are found in many city spaces. This public image today has replaced the former public spaces where social communication used to take place. This paper attempts to reveal the relationship between people and urban screen in an urban space. It is expected that this relationship can be used as a design criteria for urban design. Research has been done using observational methods with video cameras and interviews with selected respondents. The findings obtained from the study show that pedestrian respondents are strongly influenced by the urban screen displays for a variety of reasons.