Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1121789 | Procedia - Social and Behavioral Sciences | 2012 | 7 Pages |
Abstract
Perception on product appearance could enhance customers' credentials for product quality and increase the potentiality of purchase. In this study a test by using a set of 3D simulated pictures as stimuli is designed to evaluate how consumers perceived product necessity of cognitive and affective perception leads to the purchasing decision by means of a structured questionnaire. Finally, the study comes up with an initial set of design guideline for packaging that convinces consumers to purchase the product.
Keywords
Related Topics
Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
Authors
Khwanrat Chind, Nopadon Sahachaisaeree,