The Effectiveness of Safe City Programme as Safety Basic in Tourism Industry: Case Study in Putrajaya

In recent years, safety aspect becomes one of the prominent issues among tourists in the urban tourism. This issue has led to the implementation of Safe City Programme in Putrajaya since year 2004. Local tourists have been selected as the main respondents in this research. While Safe City Programme has been implemented in Malaysia, respondents believe that crime prevention steps in Safe City Programme are important approach to ensure the tourist's safety. However, if a measure from the effectiveness, a majority of respondents has preferred the “satisfied” to presume a level of crime prevention steps under Safe City Programme in Putrajaya.