Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1122021 | Procedia - Social and Behavioral Sciences | 2012 | 6 Pages |
Abstract
This qualitative exploratory case study explores the cultivation of organizational innovation amongst Malaysian Bumiputera (Indigenous) ICT-based small firms. Semi-structured interviews were conducted with five Bumiputera ICT-based entrepreneurs in order to explore their insight into this topic. The interviews uncovered that the implementation of R&D activities is the pertinent approach to develop organizational innovation in an ICT-based firm.
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