Window Display Compositions: Its Influences on Youths in Malaysia

Customer's expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy customer's expectations has become a managerial concern. Window display is one of the marketing methods that sell in silence, help better decision making and improve the store's image. This paper will critically analyze the application of window displays at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window displays work in conveying product meaning, value and quality correctly towards youth customer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales.