Sustaining firm performance through innovation oriented value investments

Within the organizational framework, sustainability efforts are mainly traced in terms of performance indicators. However, turning this value into improved performance requires developing the necessary competitive means which base on properly designed value proposition of the corporation. Value creation through corporate operations is an integrated process and heavily depends on finding innovative solutions to differentiate operations from those of competitors. Accordingly, this study focuses on the relationship between innovation oriented value chain investments as a tool to sustain firm performance in the long run.