Evaluating the tourist's demand to develop Vietnamese tourism performance

This study focuses on evaluating the tourist demand to develop the tourism performance, specifically in Vietnam, via the collaboration between marketing management and supply chain management (SCM). The fuzzy and Decision Making Trial and Evaluation Laboratory (DEMATEL) method is utilized to find out the cause and effect groups in the uncertainty of tourism field. The findings emphasize the important role of tour price in the activation of other tourism demand, specially, the quality of destinations. These results provide not only the direction for a tourism strategy, but also contribute a preference for the literature. Finally, some limitations and future research are recommended.