Evaluation of International Student Satisfaction using Fuzzy Importance-Performance Analysis

This paper aimed to discover the dynamics attracting foreign students to pursue higher education in Taiwan. Internationalization in higher education has long been a topic of interest for many researchers. A significant body of literature has focused on the dynamics behind student mobility. In general, these studies used pull-push terminology to explain student mobility, as well as suggesting that there were factors in the host countries pulling the students to choose particular destinations and/or push factors in home countries pushing the students to choose a particular host country. What attracts students from developing or developed countries to choose a developing country for higher education study remains something of a mystery, however. This research used the Stratified Random Sampling Method and selected 130 international students from northern, southern and central Taiwan as a sample. Fuzzy Importance-Performance Analysis revealed the degree of importance and satisfaction of the international students with the chosen education environment. The findings could help to attract international students to study at universities in Taiwan.