The Effects of Relationship Orientation through Innovation Orientation on Firm Performance: An Empirical Study on Turkish Family-Owned Firms

In recent years, there has been an increasing interest in the strategic management process is to achieve the performance outcomes that allow firms, including family-influenced firms, to be competitive over time. The fast pace of change in competitive market environments might be adduced as evidence for this view. This new concept requires new strategic alternatives for the family-owned companies. Successful family firms need to establish a board devoted to strategic business issues [1], , [2]. A few of studies have demonstrated effects of innovation or relationship orientation on innovation-driven organizational performance in Turkey. The purpose of this paper is determine and report the results of a research study aimed of providing an overview including the key dimensions of performing two strategic orientations of family owned business enterprises and hope to bring new outputs into strategic orientation literature to fill this gap in the field of the study in Turkey.