Country's strategy in export of financial services

More and more countries, realizing the “power of finance”, “an intangible scale of financial market” and waging a struggle for any possibility of export under the influence of economic crisis aspire to secure the niche of financial services export. The purpose of the present study is to investigate export of financial services and its framework throughout the world and propose an approach to the assessment of country's potential in financial services export as a component part of its strategy in this sphere. To achieve the main goal, the following tasks have been set: (1) to propose an approach to strategic planning in the sphere of financial services export; (2) to define and use mathematical methods for studying the factors which influence export of financial services; (3) arising from regression analysis and banking specialist interviewing, to find out the factors exerting the most influence on export of financial services; (4) basing on the ascertained factors, to offer a standard of estimating potential of countries in export of financial services. Analysis methods utilized in this study were: regression analysis, experts interviewing and the analysis of researches in the field of financial services and strategic management. As a result of the given research, one has proposed a scheme of stimulating financial services export of a country, defined seven key factors which exert the most influence on financial services export of any country, as well as suggested an approach to the assessment of country's potential in financial services export.