Rhetorical Exigence and Coordinated Management of Meaning: Alternative Approach for Compliance Gaining Studies

Rubin and Graham (1994) pointed out that measurements designed specifically for one context might not provide reliable results in other contexts. Therefore, it might not be a proper move to study compliance-gaining techniques in an Asian context, for example, based on Western typologies. This paper aims to raise awareness of the possibility of applying inappropriate Western typologies in an Asian or other cultural contexts and to propose rhetorical exigence and Cooordinated Management of Meaning (CMM) as an alternative approach to study compliance gaining.