Designing customer oriented courses and curricula in higher education. A possible model

One of the complex challenges that universities have to confront nowadays is given by the imperative necessity to design their studies offer in order to meet the present and future society needs and expectations. Starting from the premise that a university study program represents a university product, it has to have high value, flexibility and quality in order to fulfil the education service market requirements. This paper proposes a possible approach to curricular design in HE from an interdisciplinary perspective, by interweaving techniques, instruments and methods used in the competitive design of products with the dedicated methods of education sciences. © 2010 Published by Elsevier Ltd. Selection and peer-review under responsibility of Masterprof team