Impact of information and Food Technology Neophobia in consumers' acceptance of shelf-life extension in packaged fresh fish fillets

- Consumers are often skeptical towards new food technologies and innovative foods.
- Information may reduce consumers' food technology neophobia.
- The effect of two information treatments on consumers' attitudes are tested.
- Results show that information mildly impact consumers' preferences.
- Food technology neophobia is the most relevant antecedent of consumers' skepticism.