Making GMES better known: Challenges and opportunities

Europe's ambitious GMES programme is not sufficiently known among the public and also requires constant promotion to end-users if it is to be assured the requisite long-term funding. While many national publicity efforts (workshops, print and audiovisual material, awards, exhibitions) have been conducted, there is a need for concerted joint marketing and efficient communication of GMES vis-à-vis both the public and decision makers in the numerous policy areas that will benefit from its services. In particular, its security aspects need greater emphasis. Examples of the type of communication efforts required are given.