| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1142576 | Operations Research Letters | 2011 | 6 Pages |
Abstract
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer’s advertising only when a certain threshold is positive. Moreover, the manufacturer’s support for its retailer is higher under competition than in its absence.
Keywords
Related Topics
Physical Sciences and Engineering
Mathematics
Discrete Mathematics and Combinatorics
Authors
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi,