| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1143044 | Operations Research Letters | 2012 | 5 Pages |
Abstract
With strategic customers, we find that a decentralized channel may have higher profit than that of a centralized channel. We show that in addition to the double marginalization effect, both customer and firm discounting and retailer competition are also driving factors of the higher decentralized channel profit.
Keywords
Related Topics
Physical Sciences and Engineering
Mathematics
Discrete Mathematics and Combinatorics
Authors
Hangjun Yang,