A System Analysis and Design for Packaging Design of Powder Shaped Fresheners Based on Kansei Engineering

Natural fresheners such as tea, coffee and chocolate that stimulate the nerve response to more active resulting in fresher effect for the user. Most of tea are processed as powder shaped. Currently tea powder still used the traditional packaging which incompetence with international competitor. To support customer preferences and to improve sales of tea powder product, the packaging design must be attractive. Main contribution of this research were to identify the design element of packaging design, identify packaging design on Kansei words and formulate the new packaging design. Kansei Engineering were useful in creating a new invented product in order to bridge the desired product characteristics for consumer's perception. The process modelling phase for system analysis and design starts from Business Process Model and Notation (BPMN) to get the improvement of packaging functionality, usability and pleasurable. Data and information were acquired by questionnaires. The methods of Kansei words with TF-IDF, and formulation of packaging design with QTT1 approach. The result of this research show that the formulation of new packaging design with eye catching strategy, make the color is green, the image is cup, the typography is custom and the shape is attractive.