Design of Self-service Technology for Passenger Shipping Transportation Service System in Indonesia

This study aims to explain how does the application of value co-creation on the passenger ships transportation in Indonesia. Ships are mass transportation that need service quality improvement programs, especially in Indonesia. This study sought to identify stakeholders who could be involved and make a value network analysis before entering the stage of value co-creation process. This study also made the scheme of three programs, namely involvement, curation, and empowerment as the foundation of value orchestration platform. In addition, this study want to compare between existing platforms and proposed platform, then compile them with the help of a brief interview data from a few respondents. The conclusion is expected to be an academic and practical support for the next steps in the implementation of SST on the transport ship passengers in Indonesia.