Knowledge Creation and Learning within the Building Project Orientation of Organizations

Project-oriented organization is characterized by technological and organizational innovations, as well as by generating a new managerial culture in organization when designing and implementing projects. Preferentially, the project orientation has to be fully supported by top management of the enterprise. The strategic thinking of executives must be a basic presumption. Building of project-oriented organization is a complex process, which should be conducted in several areas of activities of an organization. A model of developing current organization to mature one consists of five areas and five levels. This paper contains results from research of small, medium sized and large enterprises in terms of application building of project orientation. Levels of project orientation were examined on the ground of above mentioned model.