Research on Service Quality Engineering Management of Tourist Destination–Taking the Yangtze Three Gorges for Example

Service quality management is a major engineering project in the study of tourist destination. Research on service quality engineering management of Tourist Destination is of very forward-looking and importance of realism and innovation. The Yangtze Three Gorges tourism collecting natural beauty, ancient sites and modern engineering miracle has been attracting visitors from all over the world. After the Three Gorges Project has become a must scenic spot for all cruise ships, the Three Gorges tourism is hotter. But more and more service quality issues are exposed. How to improve and guarantee service quality has became the key to promote Three Gorges tourism sustainable development. This paper used questionnaire empirical approach for travelers’ opinions and gave a detailed analysis to how to promote the service quality of the Three Gorges tourism destination.