The PRA tools for qualitative rural tourism research

Participatory Rural Appraisal, PRA, had been widely used in the western tourism research studies as an useful qualitative research and engineering tool in gathering qualitative information. This research had been carried out in a rural, exotic Iban village (the indigenous people of Borneo) named Nanga Sumpa, whom involved in the longhouse tourism. The researcher applied several PRA research tools in gathering opinions from Iban communities regarding authenticity and preservation of their culture for tourism purpose. The PRA tools appeared to be a very functional, easy-to-understand and easy-to-use engineering research tool, for both the researcher as well as the rural community, in gathering descriptive feedback and information.