Extended Information Technology Initial Acceptance Model and Its Empirical Test

Based on the literature on the technology acceptance model (TAM) and related efforts in technology adoption research, this paper proposed an extended model for analyzing initial IT acceptance behavior of Chinese users. To empirically test the model, we conducted a survey regarding the recognition and adoption of an English e-learning system in the freshmen of a business school. Results from structural equation model (SEM) analyses illustrated that most of the factors in the proposed model have direct or indirect significant influence on both short-term and long-term intention of use. Therefore, it was demonstrated that the model possesses the ability to interpret the initial IT acceptance behavior of individual Chinese users. Grounded on the results, future work will be focused on longitudinal studies.