Article ID Journal Published Year Pages File Type
141258 Studies in Communication Sciences 2013 4 Pages PDF
Abstract

This paper discusses a city-wide sample survey investigating the relationships between media exposure and Chinese cultural identity (CCI) along with its related constructs (CCI cognition, attitude, and behavioral intentions). The results indicate that CCI and its related constructs are positively affected by the degree of exposure to Chinese and foreign information in terms of both media format and media content.

Related Topics
Social Sciences and Humanities Arts and Humanities Language and Linguistics
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