Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
141258 | Studies in Communication Sciences | 2013 | 4 Pages |
Abstract
This paper discusses a city-wide sample survey investigating the relationships between media exposure and Chinese cultural identity (CCI) along with its related constructs (CCI cognition, attitude, and behavioral intentions). The results indicate that CCI and its related constructs are positively affected by the degree of exposure to Chinese and foreign information in terms of both media format and media content.
Keywords
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
Shiwen Wu, Yibin Shi, Y. Yan,