Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1633376 | Metal Powder Report | 2009 | 4 Pages |
Abstract
The argument for reducing marketing spending in a recession taken at face value seems irrefutable. But is it? At this year's EMO in Milan, some of the world's major manufacturers of machine tools were notable only by their absence. Ken Brookes, who was there, says that a reduction in marketing budgets in times of recession, while understandable, is often a false economy…
Related Topics
Physical Sciences and Engineering
Materials Science
Metals and Alloys
Authors
Ken Brookes,