| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1680657 | CIRP Journal of Manufacturing Science and Technology | 2010 | 7 Pages |
Abstract
Investing in new product development crucially depends on the capacity to estimate product business value in the very early phases of the development process. Using the strategic analysis matrix approach and general dimensional analysis the mathematical relationship between the business value of the new product and the influential factors in the decision-making process of investors is determined. One of the key findings is the strong non-linear relationship between the business value of the new product idea and the market acceptance. The formalism is exemplified on a real case study from the field of software products.
Related Topics
Physical Sciences and Engineering
Engineering
Industrial and Manufacturing Engineering
Authors
Stelian Brad,